Romance comics are a genre of comic books that were most popular during the Golden Age of Comics. The market for comics, which had been growing rapidly throughout the 1940s, began to plummet after the end of World War II when military contracts to provide disposable reading matter to servicemen ended.
This left many comic creators seeking new markets. The romance comic genre was created by Joe Simon and Jack Kirby, who kicked off Young Romance in 1947 in an effort to tap into new adult audiences. In the next 30 years, over 200 issues of the flagship romance comic would be produced.
As World War II ended the popularity of the superhero comics diminished, and in an effort to retain readers comic publishers began diversifying more than ever into such genres as war, Western, science fiction, crime, horror and romance comics.
The genre took its immediate inspiration from the romance pulps; confession magazines such as True Story; radio soap operas, and newspaper comic strips that focused on love, domestic strife, and heartache, such as Rex Morgan, M.D. and Mary Worth. Teen humor comics had romantic plots before the invention of romance comics.